Thoughts From The Founder

Most people try (and fail) to quit caffeine about 3 times. I’m not average. I’ve quit dozens of times. Sometimes for a few months. Sometimes for a few weeks. Sometimes only a day or two. Even if I got past caffeine withdrawal, and thought I had a good grip on my caffeine addiction, I would eventually fall back into old patterns.

Until now.

Two years ago I was consuming 3x the safe limit for caffeine: every – single – day. And, I had about every negative side-effect of too much caffeine you can name: headaches, insomnia, muscle tremors, anxiety, irritability, and more. But, when I tried to cut back, the withdrawal symptoms were so bad I thought I had the flu. Just from skipping one morning coffee!

There are a few reasons it’s so hard to quit caffeine:

  1. Your central nervous system gets used to the stimulation. If you cut it back too fast it goes into panic mode: like seeing the last hot Christmas toy get taken off the shelf 5 minutes before the store closes.

  2. Caffeine triggers feel-good chemicals in your brain. So when you try to cut back, the pleasure centers of your brain will also go into panic mode telling you that you will never feel good again, that you will die alone, sobbing, and broke. But, your brain will also be quick to remind you that if you just have a cup of coffee it will be ok.

  3. We drink coffee to get more done. That desire for success will mean somewhere down the road you will want just a little extra “umph” in your day and will probably reach for a cup of coffee to help you. However, caffeine dependence can be triggered by as little as one cup of coffee, making a relapse into old habits a real danger. 

  4. Big coffee and energy drink companies have lobbied to not label caffeine on their packages. That means you are flying blind and could be consuming way more caffeine than you think. That’s great for big coffee. It keeps you as a regular customer. But, you are also up against nature and chemistry too. The amount of caffeine in coffee (and decaf) can vary based on the bean or the brew. That means you may not be getting the caffeine you think from cup-to-cup. Too much and you trigger caffeine dependence. Too little and you trigger caffeine withdrawal.

As of this writing it’s been 647 days since I woke up needing a cup of coffee o start my day.  When I do drink coffee, it’s in the afternoon and it’s a treat with others, not because I’m looking for a pick-me-up. My entire relationship with caffeine has changed and it’s changed my life for the better.

But I almost didn’t get here. When searching for a way to dial back my caffeine use, I couldn’t find anything to help me. I stumbled, and fumbled, and almost gave up and resigned myself to living with my caffeine addiction. However, the more I read, the more I realized I was not alone with this problem.

My research said that over 4 million people spontaneously google for something like “caffeine withdrawal”. So I took a leap of faith. I reached out to the firm that big candy companies and the US Military used to create their caffeine products. Together, we developed a brand-new concept. While others went high, we went low (caffeine). But we didn’t just want a caffeine substitute. To really win at reducing caffeine we needed to address the mind/body connection we have to coffee and energy drinks.

Researching what active ingredients were needed to make this effective was the easy part. Getting the taste right took almost a year —  and honestly, that is where this project almost died. All the active ingredients we needed were bitter and hard to cover:

  • Caffeine: bitter
  • Vitamin C: bitter
  • Zinc: bitter
  • B Vitamins: bitter

Traditionally, manufacturers have just approached this with a ton of sugar. That wasn’t something we were willing to do.

Just when I was almost ready to give up, we had the inspiration to try another combination of flavors — and it was a game changer. Our focus group went from a 68% approval rating for flavor to a full 100% approval rating. Then, we tested it with two more groups to be sure the approval was not a fluke. We still got 100% approval ratings from those groups too! We had done exactly what we set out to do: create a low-caffeine, low sugar, effective way to reduce caffeine without caffeine withdrawal.

CAFFEINEcontrol worked for me and it can work for you.

Ingredients: Dextrose, Natural and artificial flavor, Sorbitol, Ascorbic acid (as Vitamin C), Caffeine, Malic acid, Stearic acid, Citric acid, Acesulfame potassium, Gum Arabic, Zinc gluconate, Magnesium stearate, l-Theanine, FD&C Yellow # 6, Pyridoxine (Vitamin B6), Cyanocobalamin (Vitamin B12), Dicalcium phosphate.


21 mg caffeine. 3 calories. Less than 1gr sugar.

Feel free to reach out with any questions or concerns. We strive to return all messages within 24 hours.

None of the statements on this website have been evaluated by the FDA. This website should be construed as dispensing medical advice, making claims regarding the cure of diseases, nor can this product be guaranteed to prevent caffeine withdrawal symptoms in all individuals.

CAFFEINEcontrol should not be used if pregnant, under 18, or if you have a high sensitivity to caffeine unless expressly approved by your physician.

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